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August 2010 Posts
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[40:03] Join Bo, Ryan and Shannon for a converence recap and a look at this week's EV news.
Don't just listen to the EVcast -- experience and be a part of it! Join us at 1:00pm Eastern, M-F, in our live video broadcast and chat along with us!
Enjoyable show guys and gal!
Shannon's article that she summed up on the Volt pricing and comparisons to the Leaf, from her site, is very good reading:
http://www.misselectric.com/?p=1240
Sadly, our income falls somewhere in the impoverished journalist range;-)
I will have to agree with Bo, however, on the value of rating EVs on how far they go per KWh- I think MKWh can be tied to MPG without too much difficulty. That said, the mainstream may be harder to educate on this- look how many people still do not know the difference between kilobytes and megabytes- and forget gigabytes and terabytes, or RAM and ROM!
I like that you are looking for alternatives to some of the negative phrases tied to EVs, Shannon, like 'Range Anxiety.' I am not sure that 'Range Confidence' is the right replacement, but sometimes I think you have to take the shotgun approach when trying to find the right catch phrase that will catch on- if it was easy, all advertising would be memorable.
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How about Range comfort?The Roadster has a comfort range of 200 miles.
